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From Phil Plait: When a University helps promote nonsense

November 10, 2010

skepticalhippo

Have you heard about these Power Bands, or Power Balance bracelets? The claims by the manufacturer and at countless demos are that these bands improve balance, flexibility, endurance, and strength by employing holograms which send frequencies that somehow interact with your body’s frequencies or electric field or glaven or some other undefinable manifestation.

Yeah. You can imagine what I think about that. And if you can’t, I’ll be clear: that claim is complete nonsense. Literally, it makes no sense. Holograms don’t emit anything, frequency or otherwise; there’s no such thing as your body’s frequency; and there’s no way inside the laws of physics that a rubber band with a cheap plastic hologram in it can affect your body, unless a) you’re allergic to rubber, or 2) it hits you at meteoric velocities.

We clear? OK.

Read More at discover.com

They’re not quite being sold with the University endorsement (as the article explains, it’s the Athletic department of the institution that’s being used to flog the woo) but I would be surprised if the packaging or advertising material makes that distinction clear. The article has a good debunking of the “science” behind the product, and is worth reading.

Also, I love skeptical hippo.

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